Tuesday, October 6, 2015

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Regulators in Russia ordered Google to fix its Android policy

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Some time back Yandex - Russia's Internet search Giant with a market share of over 60% filed a case against Google in the country for its  anti-competitive policies on the android devices since the current policy makes it essential for the users to have the Google apps installed on the device. Finally Russian regulators and assured of the fact that the Google policy on the per-installed apps on Android devices is anti-competitive. This can be a big blow for the search giant.

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 They have now asked Google to check out its policies and remove the restriction of having the Google apps installed by default and bundled with the system by November 18th. With this Google think tank has to work really hard to refine its strategy for devices because if Google fails to be complaint with the order then they might face heavy fines in terms of the revenue that they generated from Russia and on the other hand if they withdraw from Russia then they might miss out one of the biggest smartphone markets in the world especially when there are competitor like Yandex already there to capture the country's market. At the same time Google also knows that the its revenue comes by diverting users to its ads and services so, by removing this sort of restriction, they might loose out some real audience which otherwise is working well across the globe.

While Google is already facing anti-competition charges in India by some of the big Indian companies especially e-commerce one's and the privacy issue in the Europe is already there. This new order by Russia's Regulators makes the situation even more complex for Google and it looks like that Google has got a whole lot of issues to resolve before getting back to some real work. While it will certainly not affect the newer releases that Google is looking forward to but it might require a lot of thinking in order to resolve all sorts of issues and to have a re-check on the strategy that the company is following during the past few years in order to make them work even better for the company.

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