For those of you who run non-profit pages on Facebook and need to raise funds here is the good news, Facebook has now made it even more easier for the non profit pages to raise funds by allowing 'Donate Now' button for the pages and ads. This can be a big step forwars if we keep in mind the current situation of the smaller non-profit organizations.While the big giants like Google, Microsoft etc are known for new initiatives and releasing new things but Facebook always comes up with something unique. Now, it has become quite easier to attract people for donation since this feature allows another platform to showcase Donation for the non-profits that was missing till now. It was a long awaited desired feature and finally it is live.
However, the Donate button was already there and was rolled out by Facebook in 2013 but that was available to specific societies like Red Cross where the payment happens internally given in the below screenshot and the credit card information gets stored
But, unlike that the new feature allows non-profit to raise funds but at the same time if the user click the Donate button then he/she will be alerted with a message signifying that facebook has no involvement on the same and after that the user will be redirected to the payment page specified by the non-profit page owner.Screenshot given below -
It is expected that it will boost the confidence of the smaller non-profit organization as they doesn't have many sources of raising funds in order to make their new initiatives successful. While this new initiative will definitely help non-profit to add more clicks on payment for them but at the same time facebook will not allow internal payment for them likewise currently happening for the partner pages of Facebook but still it should be an uplift for the non-profits if not a major one. Lets see how much this feature can bring revolution to the fund raising system for the non- profit organizations. I hope that it will help at least some of the organizations if not all.
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